The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
I Love The World Reprise
Agency: 72andSunny / Los Angeles
Client: Discovery Channel Category: Consumer Television / Over :30 / Under :90 - Single
BRING IT TO LIFE
Agency: Abbott Mead Vickers BBDO / London
Client: GUINNESS Category: Consumer Television / Over :30 / Under :90 - Single
Dove Love
Agency: Clemenger BBDO/Melbourne
Client: Fosters Group: Pure Blonde Category: Consumer Television / Over :30 / Under :90 - Single
L.I.F.T.
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
VB Regulars
Agency: Droga5 Australia / East Sydney
Client: Fosters Category: Consumer Television / Over :30 / Under :90 - Single
Jai Alai
Agency: Euro RSCG / New York
Client: Heineken/Dos Equis Category: Consumer Television / Over :30 / Under :90 - Single
Treasure Chest
Agency: Euro RSCG New York / New York
Client: Heineken/Dos Equis Category: Consumer Television / Over :30 / Under :90 - Single
Heirloom
Agency: JWT San Juan / San Juan
Client: Cadbury Adams / Stride Category: Consumer Television / Over :30 / Under :90 - Single
ENCOUNTER
Agency: MCCANN ERICKSON / MADRID
Client: COCA COLA Category: Consumer Television / Over :30 / Under :90 - Single
The Organ Player - Yeah Yeah Yeah La La La
Agency: Mother Advertising Ltd / London
Client: Coca Cola Category: Consumer Television / Over :30 / Under :90 - Single
'The Beatles: Rock Band' Intro Cinematic
Agency: Passion Pictures / London
Client: Harmonix Category: Consumer Television / Over :30 / Under :90 - Single
Destiny
Agency: ponce buenos aires / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 / Under :90 - Single
Airball
Agency: Publicis Conseil / PARIS
Client: Orange Category: Consumer Television / Over :30 / Under :90 - Single
Fantastic Journey
Agency: RKCR/Y&R / London
Client: Virgin Media Category: Consumer Television / Over :30 / Under :90 - Single
Dance
Agency: Saatchi & Saatchi / London
Client: T-Mobile Category: Consumer Television / Over :30 / Under :90 - Single
Everything
Agency: Wieden + Kennedy London / London
Client: Honda Category: Consumer Television / Over :30 / Under :90 - Single
Locker Room
Agency: Young & Rubicam / New York
Client: LG Mobile Category: Consumer Television / Over :30 / Under :90 - Single
Unicorn
Agency: Young & Rubicam / New York
Client: LG Mobile Category: Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Discovery Channel
Title:
I Love The World Reprise
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10356T
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GUINNESS
Title:
BRING IT TO LIFE
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10357T
Award:
2010 Advertising Merit Award
Agency:
Clemenger BBDO/Melbourne
Client:
Fosters Group: Pure Blonde
Title:
Dove Love
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10358T
Award:
2010 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
L.I.F.T.
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10359T
Award:
2010 Advertising Merit Award
Agency:
Droga5 Australia / East Sydney
Client:
Fosters
Title:
VB Regulars
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10360T
Award:
2010 Advertising Merit Award
Agency:
Euro RSCG / New York
Client:
Heineken/Dos Equis
Title:
Jai Alai
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10361T
Award:
2010 Advertising Merit Award
Agency:
Euro RSCG New York / New York
Client:
Heineken/Dos Equis
Title:
Treasure Chest
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10362T
Award:
2010 Advertising Merit Award
Agency:
JWT San Juan / San Juan
Client:
Cadbury Adams / Stride
Title:
Heirloom
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10363T
Award:
2010 Advertising Merit Award
Agency:
MCCANN ERICKSON / MADRID
Client:
COCA COLA
Title:
ENCOUNTER
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10364T
Award:
2010 Advertising Merit Award
Agency:
Mother Advertising Ltd / London
Client:
Coca Cola
Title:
The Organ Player - Yeah Yeah Yeah La La La
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10365T
Award:
2010 Advertising Merit Award
Agency:
Passion Pictures / London
Client:
Harmonix
Title:
'The Beatles: Rock Band' Intro Cinematic
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10366T
Award:
2010 Advertising Merit Award
Agency:
ponce buenos aires / Buenos Aires
Client:
Unilever
Title:
Destiny
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10367T
Award:
2010 Advertising Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Orange
Title:
Airball
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10368T
Award:
2010 Advertising Merit Award
Agency:
RKCR/Y&R / London
Client:
Virgin Media
Title:
Fantastic Journey
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10369T
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
T-Mobile
Title:
Dance
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10370T
Award:
2010 Advertising Merit Award
Agency:
Wieden + Kennedy London / London
Client:
Honda
Title:
Everything
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10371T
Award:
2010 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
LG Mobile
Title:
Locker Room
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10372T